Author Archives: stylenovi

Review – The 22 Immutable Laws of Branding

Ries and Ries’ 1998 book “The 22 Immutable Laws of Branding” quickly established itself as a seminal contribution to the field of marketing. Here I summarize its main points and explore whether it is still relevant today. After reading “The 22 Immutable Laws of Branding” again recently, I was struck that whereby the authors put […]

Aloe Vera: Miraculous Plant Offering Several Health Benefits

Aloe Vera – the plant of immortality has been used since ages for medicinal and healing purposes. It is a short plant, just 2 to 3 feet in height. The leaves of this plant are rich in water and contain several other nutrients like minerals, vitamins, acids, salts and antioxidants. Technically, it contains around 22 […]

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